Search Engine Marketing
Search Engine Marketing (SEM) is an umbrella term that refers to a range of services including natural Search Engine Optimization (SEO), Pay-Per-Click Marketing (PPC).
The strategic goals are simple:
- Increase online visibility; and
- Increase measurable revenue influenced by the web.
To achieve these goals, a disciplined and mature approach to Search Engine Marketing is essential.
Why invest in Search Engine Marketing?
These statistics state the importance of addressing natural search optimization and pay-per-click marketing as soon as possible:
- 92% of journalists use search engines to research stories
- 76% of journalists use search engines to find an expert source for a story
- 77% of business decision makers research products and companies online
- 63% of all searches for purchases over $50,000 occur between two and six months before the purchase decision is made
- 47% of business decision makers say the web has influenced them to make a purchase or obtain a service for their business
These figures show the tremendous opportunity you have to gain a distinct competitive advantage online. Unfortunately, the same opportunity is open to your competition.
The company that acts first, most proficiently, and, most intelligently, will be the winner in online visibility and credibility among search engine users.
Technical Decisions
Technical Implications
Don't ignore the technical implications of your content management system selection on search engine marketing. Some system do it well and other don't.
Having confidence in a content management system to serve the ongoing marketing activities of the business is a critical decision and should not be overlooked.
We built
boomsocket as a search-engine friendly content management system (CMS), designed to compliment and augment the tactical execution of paid search and organic search...because you need your site to work for you long after the site has been launched.
Everybody talks about getting more traffic to their site. You and your team get spam every day pitching "millions of hits to your site in 24 hours for $69!"
Hits are not the key to an effective web site. Lead generation is. Revenue generation is.
Generating leads and generating revenue from your site have solely to do with getting the right people to your site. Quality over quantity.
Search Engine Marketing all about getting the right people to your site more often and more predictably.
Google, Yahoo and MSN change their algorithms constantly. They update their webmaster guidelines multiple times per year. New technologies and techniques are developed all the time.
Our Search Engine Marketing professionals keep up with all of it. All the time.
Let us handle the technical and marketing aspects of Search and you'll be the one shouting Yahoo!
(Sorry, search makes us punchy.)
Traffic is great. Everybody talks about getting more traffic to their site.
Traffic alone is not predictive of success. Lead generation is. Revenue generation is.
Generating leads and generating revenue from your site have solely to do with getting the right people to your site. Quality over quantity.
Search Engine Marketing is how its done.
The icons above indicate three different viewpoints through which you can filter any page on the site:
- Business (briefcase)
- Marketing (bullhorn)
- Technology (gear)
Simply select your preferred viewpoint by clicking on the appropriate icon. You'll get the important take-aways for the page you are on.
The site will remember your selection as you move through the site. You can easily reset your point of view by selecting another one.
